We Are Sunderland went behind the scenes at Sunderland's brand new club shop which coincided with the launch of the 2024/25 home shirt.

The Black Cats' new garments have gone down well with the red and white faithful with huge queues outside the new shop for this morning's opening at 8am.

We went behind the scenes at the soft launch on Thursday night, for a sneak peak at the new kit and training kit which is part of the club's partnership with new technical partner hummel.

READ MORE: Nine reasons to subscribe to We Are Sunderland

We're also giving away a whopping ten new home shirts for next season to lucky subscribers, and you can find more information here.

We Are Sunderland heard from Sunderland's Chief Business Officer, David Bruce, as part of the club shop opening, which you can hear in the video below.

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